In a climate where digital transformation is more than a buzzword, GE Digital sought to redefine its application landscape. Enter the Persona Platform, a concept born out of the need for uniformity, efficiency, and user-centricity. As a UX Design Technologist, I led the design strategy for this internal enterprise PaaS application.
Spanning over 2 years, the project had me team up with cross-discipline professionals to turn this vision into reality. We faced challenges, pivoted strategies, and, above all, kept the user at the core of our design choices. With a diverse tech stack, we were set to build something revolutionary. The Persona Platform had one main mission: to consolidate and unify GE’s sprawling digital application portfolio across various business verticals. This was no small feat, and it required a methodical approach to not only design but also problem-solving.
In a climate where digital transformation is more than a buzzword, GE Digital sought to redefine its application landscape. Enter the Persona Platform, a concept born out of the need for uniformity, efficiency, and user-centricity. As a UX Design Technologist, I led the design strategy for this internal enterprise PaaS application.
Spanning over 2 years, the project had me team up with cross-discipline professionals to turn this vision into reality. We faced challenges, pivoted strategies, and, above all, kept the user at the core of our design choices. With a diverse tech stack, we were set to build something revolutionary.
The Persona Platform had one main mission: to consolidate and unify GE’s sprawling digital application portfolio across various business verticals. This was no small feat, and it required a methodical approach to not only design but also problem-solving.